PriveCo Inc. is based in Troy, Michigan. Our premier site. ShopInPrivate.com is The World's Most Private Store.
ShopInPrivate.com redesigned to remind people that we defend their privacy.
People need someone to defend their privacy. They need a superhero that will step up and do what is right. That Superhero is Mister Private, the new face of ShopInPrivate.com. Mister Private reminds shoppers that their secret is safe at ShopInPrivate.com.
Shopinprivate.com President Makes The Media Rounds, October 2007.
Just before the Christmas season in 2007 Tom Nardone appeared on Regis & Kelly, Good Morning America and on MTV.
Shopinprivate.com mentioned in a leading business Book.
Startup Nation, the leading book on starting a business devoted a chapter to the ShopInPrivate.com. ShopInPrivate.com founder Tom Nardone has also appeared on the Startup Nation radio program during 2004, 2005, and 2006.
The Wall Street Journal.
Sometime before June 16, 2003 we must have save someone big an embarrassing trip to the store. That was the day that the Wall Street Journal did an article about our business and how we were doing well at selling embarrassing items. It was a nice article and we liked it..Money Magazine Mentions Shopinprivate.com
In the April 2000 Issue (page
32) Money Magazine profiled our business. For a small company
like ours, a mention in Money Magazine is certainly something
to be happy about. You'll have to read the article yourself to
see where they called our President, Tom Nardone a "Net Loser".
In a recent press-release Tom declared "I am broke"
and Money magazine responded.
"Nardone's business - an
online drugstore that sells "private" products such
- is growing steadily. Trouble is, private investors have been
put of by the "sensual
products"... Another problem: Nardone promises customer
anonymity, so he can't make money by selling the mailing list
or with direct e-mail ads. "
We certainly agree with that.
Unfortunately, their analysis is based mainly on the common belief
that internet companies need to harass their customers into coming
back. Here at Shopinprivate.com we know that customer service,
complete privacy and a comprehensive selection are the key to
success. We've been growing steadily since August of 1998 as proof.
Sometimes being called a "Net
Loser" isn't so bad. We actually liked the article and have
hung a framed copy on our office wall. We are acquiring quite
a few lately.
Walking Magazine Calls
Shopinprivate.com "Worth Noting"
Walking magazine calls Shopinprivate.com
"worth noting" in there page about interesting businesses
and products. The magazine goes on to say:
"Sweet Anonymity Trying to ignore that itch,
hair just so you don't have to make an embarrassing trip to
the drug store? The site www.shopinprivate.com mails you the creams,
you'd rather keep to yourself."
We couldn't have said it any
Yahoo Shopping's Top
In the words of Yahoo Shopping:
"The star is a sign of
It means that the store is participating
in our Customer Rating Program, and that customers who have ordered
from that store have given it the highest ratings.
Nearly all Yahoo! stores have
good customer satisfaction ratings, but those with a star are
the best of the best, with at least 95% positive ratings."
Here at Shopinprivate.com we
are very proud of our star and have started to show it with our
logo on every page.
the pages of Business Week Magazine.
We could tell you that Shopinprivate.com
was mentioned in Business Week Magazine's "The Info Tech
100 - The World's Best Performers" issue. That statement
would only be partially true. We were in that issue but we were
not the subject of that article. We did however manage to get
some coverage because our president wrote about our experiences
with efficient marketing for an internet business. Business Week
liked the letter and published it. (It's the June 21st, 1999 issue).
the news in Psychology Today.
We were feeling a little depressed,
but Psychology today came to the rescue. The June/July issue of
Psychology Today discusses Shopinprivate in the News section (page
12). Not only do they discuss our privacy policies and review
the service that we offer, but they even had a Ph.D. in Psychology
give some comments about our business. Suddenly we feel much better.
Success Magazine Profiles
Shopinprivate.com in an article entitle "Selling Secrets".
This article was one of our
favorites (April 1999 issue, page 154). It is endearing to us
because of the interesting opening line:
"Not many people want to
be the first thing you think of when it comes to hemorrhoids,
infections, but Thomas Nardone doesn't mind". They are
right, I don't mind says Tom. The article concludes by saying:
"Nice - and smart - is
shared with or sold to anyone else. "We'll succeed or fail
on one thing", vows Nardone, "that customers believe
their secret is safe with Shopinprivate.com."
We are flattered.
In Style Magazine Recommends
Shopinprivate.com for Valentines Purchases.
In the February issue of In-Style
magazine Shopinprivate.com received its first nationwide media
coverage. The title of the article was "Red Hot & Electronic"
and it suggested four websites for Valentine's day purchase. Our
site was mentioned for the sensual
section. In Style also mentioned our ease of use, speed and
Shopinprivate Makes The
Front Page of The Local Paper
Twas the day before Christmas,
1998. It must have been a slow news day in South East Michigan
because we made the front page, center column of the local paper.
"Saving Face on The Net" was the title of the article.
It spanned almost a full page and continued onto page 12.
Looking back on that article
it seems like small potatoes, but we have a framed copy on the
office wall. It did have a color photo of all of the employees
(just Tom at the time).
to attract media coverage. Look for more items in the future.
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Call us at 1-800-809-0610 Monday-Friday 9:00 AM - 5:00 PM.